Introduction

Parents want to provide the very best for their babies. Many would spend a lot of money to make sure that they have the safest products for their love ones. However, paying more for a product does not necessarily mean that they are safer. WGO is setting a higher safety standard and creating a ‘White List’ of baby personal care products that have passed biological analysis, chemical testing, and international ingredient standards (this white list is dynamic and will grow and change as we test more baby personal care products). Consumers can use this list to facilitate purchase decision.

The objectives of this 3-year project are to:

• Raise public recognition to the potential health and safety threats through scientific product testing.

• Equip consumers with the information and knowledge needed to recognize safe products for their body and the environment.

• Encourage manufacturers, suppliers, and retailers to become more responsible and only produce products that meet biological, chemical, and international ingredient health standards by promoting public awareness and utilising consumer power.