What is in your baby’s personal care products?
A Baby Product Safety Report
Parents want to provide the very best for their babies. Many would spend a lot of money to make sure that they have the safest products for their love ones. However, paying more for a product does not necessarily mean that they are safer. WGO is setting a higher safety standard and creating a ‘White List’ of baby personal care products that have passed biological analysis, chemical testing, and international ingredient standards (this white list is dynamic and will grow and change as we test more baby personal care products). Consumers can use this list to facilitate purchase decision.
The objectives of this 3-year project are to:
- Raise public recognition to the potential health and safety threats through scientific product testing.
- Equip consumers with the information and knowledge needed to recognize safe products for their body and the environment.
- Encourage manufacturers, suppliers, and retailers to become more responsible and only produce products that meet biological, chemical, and international ingredient health standards by promoting public awareness and utilising consumer power.
Samples collected from the 7 leading retailers including:
- Mannings Baby
- Watsons Baby
- City’ Super
Testing – Three Defence MethodologySamples are sent to 3 internationally renowned laboratories for ingredient, chemical and biological checking tests- Three Defence Lines Approach.
Cross check with four databases
for over 1500 banned ingredients
Test to identify
- Heavy metals
Fish Embryo Toxicity Testing
Normal fish embryos
Fish embryos turns fluorescent when detecting some toxicants
Partners and Collaborators
& INGRDIENT CHECK